The New York Times' college admissions blog The Choice hosted four days of questions for the President of the College Board. The questioners aren't pulling any punches:

I always try to give the benefit of the doubt, but is the College Board really nonprofit? Why does testing cost so much? Where does the money go? If you keep these questions unanswered, people, especially students, will continue to hold a negative view of the College Board, so please at least provide the general public with some explanation of these high testing fees.